We moved inwards finally May - it's actually starting to experience similar abode now. It's owned yesteryear Rolf - a celluloid lensman who has had the edifice for over xl years. When nosotros walked in, it similar a shot felt right. It was all white washed alongside a beautiful low-cal wood floor. Having sat at my kitchen tabular array as well as desk hopped for v years, I couldn't imagine a improve house to work!
If you lot deed out, allow me know as well as I'll deed in!
Marketing & PR assistant Cecile Lind Christiansen inwards the Skandinavisk studio inwards Copenhagen
You as well as I portion the same passion for Scandinavia - what do you lot experience sets this part apart?
As a Brit who's lived inwards Scandinavia since 2001, including half-dozen years inwards Sweden as well as to a greater extent than than twelve years inwards Kingdom of Denmark as well as working inwards diverse Nordic roles, I had unconsciously been gaining a wide depth of noesis virtually this region. Then, later virtually 10 years I had a eureka minute where I felt similar I finally felt similar I fully understood what made Scandinavia therefore different, therefore particular as well as a piece of work model for the residual of the world. There are of course of teaching differences betwixt the Scandinavian countries, but what I uncovering interesting are the similarities: their deep honour towards nature, finding happiness inwards the everyday equally good equally rigid values of trust as well as equality. Scandinavians are practiced at making life improve for everyone. It's no coincidence that the Scandinavian countries consistently come upward top of the populace inwards happiness surveys: as well as I believe a to a greater extent than Scandinavian approach to life, makes life improve for all. There is something deep, substantial as well as beneficial nosotros tin toilet larn from them. I wanted to uncovering a way to tell the story inwards a uncomplicated way.
How did you lot uncovering a way to tell your story?
I was searching for a symbol or canvas, a representative chemical factor for Scandinavia as well as it dawned on me that I had been sitting inwards forepart of it for the yesteryear 10 years: the candle. It's the candles on almost every table, the candle that my Danish married adult woman lights at breakfast time, it's the flickering flaming inwards every eating seat or gathering, as well as it's enjoyed all twelvemonth round.
My miss fifty-fifty enjoyed a candlelight breakfast at her nursery, it ever looked therefore calm!
Why do you lot scream upward candles are therefore of import to Scandinavians?
Candles are the start catalyst for hygge or mys (essentially cosiness) - they create the atmosphere. Of course, the people laid upward the atmosphere, but candlelight softens the moment, brings people together and, I think, plays a portion inwards their wishing to attempt comfort as well as happiness inwards the everyday. I scream upward it stems dorsum to geography: the lack of sunlight as well as the demand for warmth inwards the wintertime months. Gathering together around a forcefulness out is something people receive got done for centuries - but inwards Scandinavia it has never gone away. The Scandinavians burn downward to a greater extent than wax than whatsoever other nations on earth, it's a really of import portion of everyday life!
Complete collection
What are the key elements you lot job to tell your story?
Through Skandinavisk nosotros tell stories from Scandinavia using fragrance, design, as well as language.
What piece of work does fragrance play?
I was searching for a symbol or canvas, a representative chemical factor for Scandinavia as well as it dawned on me that I had been sitting inwards forepart of it for the yesteryear 10 years: the candle. It's the candles on almost every table, the candle that my Danish married adult woman lights at breakfast time, it's the flickering flaming inwards every eating seat or gathering, as well as it's enjoyed all twelvemonth round.
My miss fifty-fifty enjoyed a candlelight breakfast at her nursery, it ever looked therefore calm!
Why do you lot scream upward candles are therefore of import to Scandinavians?
Candles are the start catalyst for hygge or mys (essentially cosiness) - they create the atmosphere. Of course, the people laid upward the atmosphere, but candlelight softens the moment, brings people together and, I think, plays a portion inwards their wishing to attempt comfort as well as happiness inwards the everyday. I scream upward it stems dorsum to geography: the lack of sunlight as well as the demand for warmth inwards the wintertime months. Gathering together around a forcefulness out is something people receive got done for centuries - but inwards Scandinavia it has never gone away. The Scandinavians burn downward to a greater extent than wax than whatsoever other nations on earth, it's a really of import portion of everyday life!
What are the key elements you lot job to tell your story?
Through Skandinavisk nosotros tell stories from Scandinavia using fragrance, design, as well as language.
If you put fragrance into a flame, you lot tin toilet tell richer stories, dissimilar stories. You tin toilet carry people to a Swedish boreal forest, an isle inwards the Baltic or a Copenhagen rose garden. Norwegian fjord land, for example, is the most fertile soil inwards Norway. It's total of orchards as well as where apples, pears, plums, cherries as well as all kinds of berries are harvested. By creating a fragrance that reflects this, you lot tin toilet accept people on a journeying to dissimilar places across Scandinavia.
The Escapes Collection
How would you lot pull the Scandinavian human relationship to nature?
Scandinavia is a story of contrasts. You acquire vast, sparsely populated landscapes as well as extreme weather: curt dramatic springs, endless sunlight inwards the summer, as well as almost null sunlight alongside temperatures good below null inwards winter. As a result, exposure to nature for Scandinavians is therefore important as well as I scream upward they are humbled yesteryear its dominance. I scream upward inwards many other parts of the populace people tend to lose the human relationship alongside nature over time, sure inwards to a greater extent than developed, industrial regions. Scandinavia is a large terra firma majority extending way North good into the Arctic circle. Influenza A virus subtype H5N1 lot of the fourth dimension it's merely you lot as well as the elements inwards all their primitive glory, surrounded yesteryear forests, lakes, streams or the sea. I believe this has shaped the mindset of Scandinavians. They covert nature, as well as they suit to nature rather than forcing nature to suit to them. It's something the populace actually needs to larn from.
How do you develop an atmospheric scent that's non related to nature?
Hygge is a good example - it's a Danish give-and-take that agency a lot of dissimilar things to dissimilar people; no ane actually knows what it smells similar it but they all know what it feels like. What's of import is that nosotros add together notes that are reflective of simple, everyday pleasures - a cup of tea alongside a friend, baking bread, strawberries, rose petals, picking wild mint, nestling everyday things that you lot associate alongside feeling good. This is how we deconstruct a fragrance.
Hygge (cosiness) scented candle
I'm a large fan of your packaging /design linguistic communication - it's really distinctive. What was the persuasion procedure behind it?
I wanted to do a few things that I felt weren't currently inwards the scandinavian pattern gene. Historically Scandinavian pattern is pared back, monochromatic as well as understated as well as I wanted to add together to a greater extent than colour. Colour plays an of import piece of work inwards the storytelling. We expect for hues that are truthful to the part - sometimes constitute inwards nature, sometimes connected to a feeling. We don't ever acquire it right, but I scream upward our colouring cloth palette is quite distinctive because it reflects the chapter that it represents e.g. the night bluish ocean of (HAV), the soft pink-red of the berry harvest (BÆR), the soft pastel, tranquillity of RO - pregnant peacefulness.
What piece of work does the scream of each production play?
Scandinavian brands commonly job English linguistic communication to attain out to the residual of the world. We wanted to celebrate the local languages as well as uncovering words that represented the stories nosotros wanted to tell. If it's a story virtually the wood - as well as Sweden is 70% forested piece Kingdom of Denmark is exclusively 12% forested. - we'll job the Swedish word. If it's a story virtually cosiness, hygge directs itself towards the Danes as well as the Norwegian fjords are the ones that everyone admires as well as draws breath from. So sometimes the words are local - sometimes they bridge all languages. It's portion of how nosotros wishing to last authentic inwards everything nosotros do.
How would you lot pull the Scandinavian human relationship to nature?
Scandinavia is a story of contrasts. You acquire vast, sparsely populated landscapes as well as extreme weather: curt dramatic springs, endless sunlight inwards the summer, as well as almost null sunlight alongside temperatures good below null inwards winter. As a result, exposure to nature for Scandinavians is therefore important as well as I scream upward they are humbled yesteryear its dominance. I scream upward inwards many other parts of the populace people tend to lose the human relationship alongside nature over time, sure inwards to a greater extent than developed, industrial regions. Scandinavia is a large terra firma majority extending way North good into the Arctic circle. Influenza A virus subtype H5N1 lot of the fourth dimension it's merely you lot as well as the elements inwards all their primitive glory, surrounded yesteryear forests, lakes, streams or the sea. I believe this has shaped the mindset of Scandinavians. They covert nature, as well as they suit to nature rather than forcing nature to suit to them. It's something the populace actually needs to larn from.
Hygge is a good example - it's a Danish give-and-take that agency a lot of dissimilar things to dissimilar people; no ane actually knows what it smells similar it but they all know what it feels like. What's of import is that nosotros add together notes that are reflective of simple, everyday pleasures - a cup of tea alongside a friend, baking bread, strawberries, rose petals, picking wild mint, nestling everyday things that you lot associate alongside feeling good. This is how we deconstruct a fragrance.
Hygge (cosiness) scented candle
I'm a large fan of your packaging /design linguistic communication - it's really distinctive. What was the persuasion procedure behind it?
I wanted to do a few things that I felt weren't currently inwards the scandinavian pattern gene. Historically Scandinavian pattern is pared back, monochromatic as well as understated as well as I wanted to add together to a greater extent than colour. Colour plays an of import piece of work inwards the storytelling. We expect for hues that are truthful to the part - sometimes constitute inwards nature, sometimes connected to a feeling. We don't ever acquire it right, but I scream upward our colouring cloth palette is quite distinctive because it reflects the chapter that it represents e.g. the night bluish ocean of (HAV), the soft pink-red of the berry harvest (BÆR), the soft pastel, tranquillity of RO - pregnant peacefulness.
What piece of work does the scream of each production play?
Scandinavian brands commonly job English linguistic communication to attain out to the residual of the world. We wanted to celebrate the local languages as well as uncovering words that represented the stories nosotros wanted to tell. If it's a story virtually the wood - as well as Sweden is 70% forested piece Kingdom of Denmark is exclusively 12% forested. - we'll job the Swedish word. If it's a story virtually cosiness, hygge directs itself towards the Danes as well as the Norwegian fjords are the ones that everyone admires as well as draws breath from. So sometimes the words are local - sometimes they bridge all languages. It's portion of how nosotros wishing to last authentic inwards everything nosotros do.
I also similar the distinctive pattern - how does this contribute to the story?
The pattern is made upward of a collection of symbols, each symbol represents a chapter. The symbols are portion of the story as well as for each chapter, ane symbol volition last elevated - evergreen forests, maritime history, snowflake, happiness or love, flags, odd symbols inwards the alphabet. The pattern is a graphic way of telling the story of Scandinavia.
How do you lot determine which elements from Scandinavia to elevate?
We start yesteryear identifying an aspect of the region which nosotros consider precious to the inhabitants as well as unique as well as exotic to the exterior world, based on our experience of living here.
HAV (distant shores), launching inwards Feb / March
Do you lot receive got a favourite fragrance?
I receive got a pair of favourites - ØY (solitary island) which we're burning inwards the piece of work today as well as is ane of our best sellers. We've also merely refreshed the HAV (distant shores) fragrance which is launching this spring. And ROSENHAVE a particular ane which was a reflection of my wife's rose garden, where she collects as well as grows to a greater extent than than 120 varieties.
Last twelvemonth saw the launch of your luxurious mitt as well as trunk attention products, what's adjacent for Skandinavisk?
We receive got a novel edition of HAV (meaning 'sea') coming out inwards Feb / March inwards all variants: candle, diffuser, mitt cream, washes as well as lotion, a luxuriant novel trunk cream, as well as a flaxseed trunk scrub from Finland. It's the start fourth dimension nosotros receive got reinvented an existing topic piece also launching it inwards to a greater extent than than 10 production categories. It's a consummate fragrance collection, as well as we're really excited virtually it!
Where tin toilet nosotros acquire our hands on items from Skandinavisk?
The consummate gain is available from our online shop and is the start house for word (we ship to most European countries inside ane to 3 days). We tin toilet also last constitute inwards some of the world's leading retailers including Illums Bolighus, Selfridges, Liberty, KaDeWe, Isetan. Influenza A virus subtype H5N1 option of our largest retailers tin toilet last found here.
In short:
Secret Copenhagen tip: The Carlsberg pub
Favourite neighbourhood: Frederiksberg as well as Vesterbro
Favourite restaurant: Granola (popular for brunch but I scream upward it's improve for supper!)
Escape: The pure tranquility of a Swedish wood (and hop into a lake to appreciate the amazing silkiness of the water!)
Key to a successful business: Persistence
Thank you lot therefore much to the Skandianvisk squad for inviting me to their studio for the day!
Incidentally, I've been burning ØYwhile writing this piece, equally you lot know, I dearest the persuasion of isle solitary, as well as it genuinely smells divine!
Is at that spot a fragrance you've got your optic on?!
Niki
// Photography: 1-3 as well as the finally shot Niki Brantmark / 4+ courtesy of Skandinavisk
//This postal service is brought to you lot inwards collaboration alongside Skandinaviask, for whom I am a really lucky as well as proud ambassador! All questions are my ain as well as I exclusively ever piece of work alongside brands I absolutely dearest as well as scream upward you lot volition too! Thank you lot for supporting businesses that laid upward My Scandinavian Home possible.
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